The name of this workshop comes from the movie “How To Train Your Dragon” where a whole town lives in fear of dragons until one brave boy actually meets a dragon (no-one had ever met a dragon before), befriends it, and then learns that dragons aren’t so scary after all…one of them even saves his life! Similarly, most lawyers who live in fear of a non-attorney salesperson have never actually met a non-attorney salesperson up-close & personal or even at all.

If your law firm currently employs a non-attorney salesperson this three-day workshop puts THEM through a proven training methodology to test their mettle and send them back to your firm ready to breathe more fire into your sales system. In other words, they’ll be able to close more sales with fewer appointments. In other words, you won’t have to spend as much on marketing, and you’ll be able to step-away from your office with confidence that the conversion of prospective new clients into paying clients will continue.

But that’s not all. You will be an observer, and you will learn how to be a better manager of your non-attorney salesperson, so they keep making a profit for your firm and give you the freedom to work “on” other parts of your business to keep it growing and to keep it profitable.

WARNING #1: If you don’t have a dragon yet then YOU are the dragon, and we suggest that that you wait to hire until after you have participated in this program and learn about the proper care & feeding of a healthy & profitable dragon!

WARNING #2: At least a dozen law firm owners have thanked us for “breaking” their dragon during this workshop because “if you can’t take the pressure you get here, how can you take the pressure you get on a sales call?” If you are so in love with your dragon that you won’t let us show you the truth about what they’re doing to your business, this might not be the right workshop for you. Instead, we recommend a Mindset Workshop… If we break your dragon at this workshop or if your dragon quits (or you have to fire them) within 6 months, you may return with a fresh new dragon within 6 months at half-price.