Most small law firms don’t bother to create a well thought out, living, breathing marketing plan that is designed as a roadmap for the firm during the next 12-18 months. Why? Because it can be overwhelming! But it doesn’t have to be. 

A great marketing plan doesn’t have to be a hundred pages long. You don’t need to do tons & tons of excruciating research and gather all kinds of complicated market data. You barely even have to do much math (especially if you use the tools we give you).
 
But you better be able to explain how you plan to bring in enough work to keep your staff all employed and food on the table for your family as they have a lot riding on you. And you can’t afford to let them down.

Wouldn’t things be better if you had a detailed roadmap you could hand your marketing staff to go out and execute that is very clear on what you are trying to achieve? Wouldn’t it be helpful to have conversations with your marketing vendors knowing exactly what you expect from them each month for the money you are paying? How much less anxious would you feel if you could measure your actual results against your marketing plan to see if you are on track and not rely on what is in your bank account and whether it will be there tomorrow.

The Advanced Marketing Plan Workshop is a hot-seat format workshop for people who have already been through the CMO Program “Get Your Marketing Shit Together” Crash Course.
 
You will bring your marketing plan with you and continue to build it, refine the details and will even have the opportunity to present it to the group and receive customized feedback and suggestions for improvement.
 
This is an invaluable opportunity to get a bird’s eye view of your company’s marketing vision and what it will take to make it a reality. It is also an opportunity to “borrow the brains” of your fellow members and share marketing strategies so that everyone in attendance leaves with a solid marketing plan that is aligned with your overall business plan and budget.